People make Co‑Partnership

Collaboration is at the heart of our agency. It creates a culture, that hand in hand with talent forms our high-performing team. 

We believe every project benefits from our collective expertise. And because we trust one another and hold ourselves to account, we encourage positive debate to always challenge our thinking against the brief. 

As an independent agency, we place great value on the working relationships we build within our studio, with our clients, and suppliers. Our founders and senior members lead and oversee all work to maintain quality throughout the lifespan of a project. 

Our knowledge and passion for drinks shapes who we are. We’re spirited specialists and that means our curiosity is never quenched. We’re wired to continually educate ourselves through tailored tastings, distillery, winery and brewery tours, and cultural outings. Even the bottle we open on a Friday matters. We believe the deeper our collective understanding of how drinks are made and how people enjoy them, informs stronger creative decisions.

We believe great things in business are rarely achieved by one person alone. They are achieved by teams of great people.

Co-Founders

Raised between the wineries of South Australia and the competitive spirit of London, Max and Zoe’s partnership is sharpened by decades of international drinks branding and packaging experience. After working together in London, in 2011 they established Co‑Partnership.

Zoe Green

Co-Founder & Executive Creative Director

Throughout her career as a branding and packaging designer, Zoe has worked with some of the industry’s most inspiring brand creatives, such as Mary Lewis of Lewis Moberly and Harry Pearce of Pentagram.

Shaped by her London upbringing, Zoe is driven to bring brands a pulse, coaching her team to always seek richer, relevant ideas that build brand equity and inspire memorable design solutions.

Always one to challenge a category, she understands you have to know the rules to break them.

Max Harkness

Co-Founder & Creative Director

Max’s passion for drinks and design began from an early age. Son of renowned wine branding designer, Barbara Harkness, whose most notable brand creation [Yellow Tail] needs no introduction, he is a natural creative. Thanks to these behind-the-scenes experiences of the South Australian wine industry and a family-owned drinks specialist agency, he has uniquely seasoned insight. 

Alongside his design education, Max has significant experience in technical print production and managing large FMCG brand design projects in Sydney and London agencies.

At Co‑Partnership, he leads creative thinking across all project disciplines, through a drinks knowledge lens, ensuring ideas are relevant to brief, and realistic to produce. Ultimately driven by a competitive desire to push creativity that delivers category-changing design that consumers love.