We acknowledge the Gadigal People of the Eora Nation as the traditional custodians of the land on which we live and work.
Creative strategy
Packaging design
Copywriting

Straight-up real

SVEDKA RTDs

Open Byron

Byron Bay Brewery

Toasting with campfire

Bundaberg Campfire Rum

Spirits with a pulse

Copper & Kings

Awaken your senses

Blindfold by The Prisoner Wine Co.

The best in the house

Canadian Club

Brewed for brighter days

James Squire Broken Shackles

Care to Divulge?

Divulge by The Prisoner Wine Co.

It’s in our nature

Brookie's

Power & elegance

St Hugo

One for the reef

Reeftip Drinks Co.

Undesigned by design

SALDO DTC

Where rainforest meets the sea

Cape Byron Whisky

Freedom is a state of mind

Unshackled by The Prisoner Wine Co.

The definitive gin & tonic

Tanqueray & Tonic RTD

The Elegance of Empowerment

Domaine Curry by The Prisoner Wine Co.

A spiritual awakening

Mr Black

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SVEDKA gets the party started

Our increasing desire for balance and wellness has reshaped how we live. As a betterment trend, it has translated into countless better-for-you options across consumer categories. Now, even when we unwind and enjoy a drink, we can make positive choices. So while many alcohol brands deliver on lightness and refreshment, few brands bring energy and flavour into the mix. 

SVEDKA changed that. It’s a straight-up, real and simple vodka soda with a splash of fruit juice. It’s flavoursome, refreshing and at 8% alc. volume, this RTD has a party-starting kick. The bold, simple ingredients within were intrinsic to our design idea and bright, confident expression. 

Alcohol RTDs is a fast-moving category, so communicating the product offering with impact and immediacy was crucial. We leant on SVEDKA’s Scandanavian roots to ensure an accessible, minimal and modern aesthetic. By boldly scaling the fruit shapes, the designs have a striking clarity that disrupts the category norms. The vibrant clash of colours against the raw metallic substrate goes big on taste appeal and refreshment cues. Layering in a dynamic dot pattern celebrates the sparkling taste of the product and brings the party energy too.

From the full-strength bottled spirit to the RTD cans and wider range, all key brand assets were respectfully considered to ensure consistency and brand recognition.

The can design architecture also established the principles for future RTD product extensions. This included the second phase of RTD launches and a range of Svedka Vodka and tropical ice tea flavours. Continuing with the bold fruit shapes across the brand’s portfolio creates consistency and cohesion. Complementing this, are the palm tree silhouette cut-outs which elevate the tropical flavour story and drive home the party occasion. 

“The complexity of can printing should never be underestimated. For what looks like a simple, minimalist design aesthetic, SVEDKA RTDs required a higher level of creative and technical consultation to ensure the overlapping elements were achieved as intended in production.” Stephen Hawkes, Production Director