Carlton Dry

Refreshing one of Australia's most refreshing beers

Tanqueray & Tonic RTD

Innovating a global icon’s first RTD and raising the bar for that category

Domaine Curry by The Prisoner Wine Co.

Redesigning a celebrity luxury wine brand to invite multicultural women into the category

Mr Black

Repositioning and refreshing a cult coffee liqueur brand for global growth

Byron Bay Brewery

Repositioning and redesigning for authentic connection to local culture and national relevance

Bundaberg

Building a flavourful limited edition platform for Australia’s #1 rum brand

Blindfold by The Prisoner Wine Co.

Repositioning a wine brand from a dark narrative to one of light and luxury

SVEDKA RTDs

Building a vodka RTD platform and visual language to connect with health conscious consumers

Copper & Kings

Amplifying the assets and the voice of this music-inspired spirits brand

Canadian Club

Renovating a global whisky icon for seamless portfolio navigation

Kim Crawford

A timeless glow up for the #1 US Sauvignon Blanc brand

James Squire Broken Shackles

Breaking Australia’s #1 craft beer brand into the lager category

St Hugo

Respectfully refreshing
 an Australian fine wine icon

Divulge by The Prisoner Wine Co.

Divulging a fresh perspective on low alcohol wine

Brookie's

Building a rum brand that empowers Aussies to fight climate change

Brookie's Mac

Revitalising the liqueur category for modern drinkers seeking flavour and personality

Reeftip Drinks Co.

Mortlach Whisky

Transforming a heritage pioneer of luxury Scotch whisky for global growth

SALDO DTC

Establishing a new direct-to-consumer range for a strikingly minimalist wine brand

Cape Byron Whisky

Distilling a unique terroir story into an immersive visual language for the whisky category

Unshackled by The Prisoner Wine Co.

Recruiting Gen Z to luxury wine with an unconventional new brand

Morris of Rutherglen

Repositioning Australia’s most awarded fortified winemakers into a new world whisky icon

Corrections x The Prisoner Wine Co.

Creating a limited edition wine platform that raises awareness for prison reform

SoHi Spirits

Building a spirits brand that captures glamorous Southern Highlands elegance