The strongest brands are built in partnership. We’ve developed a process along with a set of principles that underpin all our projects. By partnering closely with our clients we deliver design that sells and brands worth remembering.
Drinks.
Our principles to build strong brands
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Collaboration
We encourage debate focused on delivering the best commercial outcome. Positive collaboration and objective-driven feedback are key to success. -
Quality
This is non-negotiable. For consumers, quality is remembered long after the price is forgotten. Every project is overseen by a senior team of drinks branding experts to ensure the highest standard of thinking, design, and realisation. -
Innovation
We always push our thinking, design, and production to challenge and redefine categories. But there’s a fine line between pushing the boundaries and a bottling nightmare. Our drinks expertise means we know the rules, and when to break them. -
Purpose
Make it meaningful. Every decision must be rationalised by the brand and its commercial objectives.
We’re driven by a ‘Total Design’ philosophy. From project kick-off to production finalisation, our approach unites all departments. For us, it means continuity of thinking and the promise of a smooth finish.
Our brand of project
We specialise in three different project areas: Create, Build and Transform. Each comes with a framework that flexes to our broad variety of projects. Ultimately this informs our strategic approach and the technical groundwork required.
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Create
The fresh canvas of a new-to-world brand. Whether it begins with a founder’s vision or a consumer insight, we develop a sound strategic foundation to launch new brands into the world. These projects can need naming, brand identity, structural design, and in some cases, a defined product (We can help with that too!). -
Build
We work with established brands to build new products and develop sub-brands, enabling them to venture into new categories or emerging spaces. Often requiring a strategy-intensive process to ensure the right positioning and the expertise to respectfully work with existing brand assets. -
Transform
Relevance keeps brands alive and thriving. From a minor design refresh to a complete brand repositioning, our expertise revives and energises brands with fresh, focused appeal to reinvigorate sales.
Our services
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Strategy
• Brand architecture
• Brand positioning
• Creative strategy
• Naming
• Copywriting
• Brand guidelines
• Brand worlds -
Design
• Brand creation
• Brand extension
• Brand transformation
• Identity design
• Packaging design
• Brand activation
• Brand reels
• Art direction
• Product photography -
Production
• Finished artwork
• Production management
• CGI visualisation
• Colour proofing
• Press checks
• Supplier sourcing and liaison
“Co–Partnership matched our passion for the project for its entirety. This collaborative energy drove robust debate which resulted in thinking that pushed the work to always be better.”
Michael Sergeant, Head of Strategy & Innovation, Casella Family Brands
Awards
Co-Partnership have been recognised winners,
appointed judges, spoken at, and published by:
AGDA
Best Awards
Dieline
Harpers Wine & Spirit Magazine
FAB Awards
San Francisco World Spirits Competition
London International Spirits Competition
The Design Conference
The Drinks Business
Communication Arts
Novum
Los Logos
Shillington College
appointed judges, spoken at, and published by:
AGDA
Best Awards
Dieline
Harpers Wine & Spirit Magazine
FAB Awards
San Francisco World Spirits Competition
London International Spirits Competition
The Design Conference
The Drinks Business
Communication Arts
Novum
Los Logos
Shillington College
Clients
- 6
- 6Ft6
- A
- Andevine
- Apex
- Austin’s Wines
- Australian Vintage
- B
- Beam Suntory
- Blindfold by The Prisoner Wine Co.
- Brookie's
- Brookies
- Bundaberg
- Byron Bay Brewery
- C
- Canadian Club
- Cape Byron Distillery
- Cape Byron Whisky
- Casella Family Brands
- Constellation Brands
- Copper & Kings
- Corrections x The Prisoner Wine Co.
- Cuvée Sauvage
- D
- DR3 x St Hugo
- Dasher + Fisher
- Diageo
- Divulge by The Prisoner Wine Co.
- Domaine Curry by The Prisoner Wine Co.
- F
- Friends of Friends
- H
- Henskens Rankin
- Hungerford Hill
- J
- James Squire Broken Shackles
- James Squire Ginger Beer
- L
- Lark Distillery
- Limestone Coast Wines
- Lion
- Little Creatures
- Lively Bunch
- M
- Mac
- Meralan Sparkling Wine
- Modus
- Moores Hill
- Morris of Rutherglen
- Mortlach Whisky
- Mr Black
- P
- Pepper Tree Wines
- Pernod Ricard Winemakers
- Pimms
- Pinnacle Drinks
- R
- Reeftip Drinks Co.
- S
- SVEDKA
- Salvador Coffee
- SoHi Spirits
- St Hugo
- T
- Tanqueray & Tonic
- Tertini
- The Grounds Group
- The Prisoner Range Extension
- The Prisoner Winemaker Series
- Treasury Wine Estates
- U
- Unshackled by The Prisoner Wine Co.
- W
- Woodbridge Wines
- Woodbridge Wines
- Y
- Yalumba
Create, Identity, Structure/Cape Byron Whisky - Create, Identity/SoHi Spirits - Build, Strategy, Structure/Tanqueray & Tonic RTD - Create, Identity, Strategy, Structure/Reeftip Drinks Co. - Build, Strategy/SVEDKA RTDs