The strongest brands are built in partnership. We’ve developed a process along with a set of principles that underpin all our projects. By partnering closely with our clients we deliver design that sells and brands worthremembering.
Our principles to build strongbrands
We encourage debate focused on delivering the best commercial outcome. Positive collaboration and objective-driven feedback are key tosuccess.
This is non-negotiable. For consumers, quality is remembered long after the price is forgotten. Every project is overseen by a senior team of drinks branding experts to ensure the highest standard of thinking, design, andrealisation.
We always push our thinking, design, and production to challenge and redefine categories. But there’s a fine line between pushing the boundaries and a bottling nightmare. Our drinks expertise means we know the rules, and when to breakthem.
Make it meaningful. Every decision must be rationalised by the brand and its commercialobjectives.
We’re driven by a ‘Total Design’ philosophy. From project kick-off to production finalisation, our approach unites all departments. For us, it means continuity of thinking and the promise of a smoothfinish.
Our brand ofproject
We specialise in three different project areas: Create, Build and Transform. Each comes with a framework that flexes to our broad variety of projects. Ultimately this informs our strategic approach and the technical groundworkrequired.
The fresh canvas of a new-to-world brand. Whether it begins with a founder’s vision or a consumer insight, we develop a sound strategic foundation to launch new brands into the world. These projects can need naming, brand identity, structural design, and in some cases, a defined product (We can help with thattoo!).
We work with established brands to build new products and develop sub-brands, enabling them to venture into new categories or emerging spaces. Often requiring a strategy-intensive process to ensure the right positioning and the expertise to respectfully work with existing brandassets.
Relevance keeps brands alive and thriving. From a minor design refresh to a complete brand repositioning, our expertise revives and energises brands with fresh, focused appeal to reinvigoratesales.
“Co–Partnership matched our passion for the project for its entirety. This collaborative energy drove robust debate which resulted in thinking that pushed the work to always bebetter.”
Michael Sergeant, Head of Strategy & Innovation, Casella FamilyBrands
Co-Partnership have been recognised winners, appointed judges, spoken at, and published by:
AGDA Best Awards Dieline Harpers Wine & Spirit Magazine FAB Awards San Francisco World Spirits Competition London International Spirits Competition The Design Conference The Drinks Business Communication Arts Novum Los Logos Shillington College
Blindfold by The Prisoner Wine Co.
Byron Bay Brewery
Cape Byron Distillery
Cape Byron Whisky
Casella Family Brands
Copper & Kings
Corrections x The Prisoner Wine Co.
DR3 x St Hugo
Dasher + Fisher
Divulge by The Prisoner Wine Co.
Domaine Curry by The Prisoner Wine Co.
Friends of Friends
James Squire Broken Shackles
James Squire Ginger Beer
Limestone Coast Wines
Meralan Sparkling Wine
Morris of Rutherglen
Pepper Tree Wines
Pernod Ricard Winemakers
Reeftip Drinks Co.
Tanqueray & Tonic
The Grounds Group
The Prisoner Range Extension
The Prisoner Winemaker Series
Treasury Wine Estates
Unshackled by The Prisoner Wine Co.
We acknowledge the Gadigal People of the Eora Nation as the traditional custodians of the land on which we live andwork.