The strongest brands are built in partnership. We’ve developed a process along with a set of principles that underpin all our projects. By partnering closely with our clients we deliver design that sells and brands worth remembering.


Our principles to build strong brands
  1. Collaboration
    We encourage debate focused on delivering the best commercial outcome. Positive collaboration and objective-driven feedback are key to success.
  2. Quality
    This is non-negotiable. For consumers, quality is remembered long after the price is forgotten. Every project is overseen by a senior team of drinks branding experts to ensure the highest standard of thinking, design, and realisation.
  3. Innovation
    We always push our thinking, design, and production to challenge and redefine categories. But there’s a fine line between pushing the boundaries and a bottling nightmare. Our drinks expertise means we know the rules, and when to break them.
  4. Purpose
    Make it meaningful. Every decision must be rationalised by the brand and its commercial objectives.

We’re driven by a ‘Total Design’ philosophy. From project kick-off to production finalisation, our approach unites all departments. For us, it means continuity of thinking and the promise of a smooth finish.

Our brand of project

We specialise in three different project areas: Create, Build and Transform. Each comes with a framework that flexes to our broad variety of projects. Ultimately this informs our strategic approach and the technical groundwork required.

  1. Create
    The fresh canvas of a new-to-world brand. Whether it begins with a founder’s vision or a consumer insight, we develop a sound strategic foundation to launch new brands into the world. These projects can need naming, brand identity, structural design, and in some cases, a defined product (We can help with that too!).
  2. Build
    We work with established brands to build new products and develop sub-brands, enabling them to venture into new categories or emerging spaces. Often requiring a strategy-intensive process to ensure the right positioning and the expertise to respectfully work with existing brand assets.
  3. Transform
    Relevance keeps brands alive and thriving. From a minor design refresh to a complete brand repositioning, our expertise revives and energises brands with fresh, focused appeal to reinvigorate sales. 


Our services

  1. Strategy
    • Brand architecture
    • Brand positioning
    • Creative strategy
    • Naming
     Brand guidelines
    Brand worlds
  2. Design
    Brand creation
    Brand extension
    Brand transformation
    Identity design
     Packaging design
     Brand activation 
     Brand reels
     Art direction
    Product photography

  3. Production
     Finished artwork
     Production management
     CGI visualisation
     Colour proofing
     Press checks
     Supplier sourcing and liaison 

“Co–Partnership matched our passion for the project for its entirety. This collaborative energy drove robust debate which resulted in thinking that pushed the work to always be better.”

Michael Sergeant, Head of Strategy & Innovation, Casella Family Brands


Co-Partnership have been recognised winners,
appointed judges, spoken at, and published by:

Best Awards
Harpers Wine & Spirit Magazine
FAB Awards
San Francisco World Spirits Competition
London International Spirits Competition
The Design Conference
The Drinks Business
Communication Arts
Los Logos
Shillington College


  • 6
    • 6Ft6
  • A
    • Andevine
    • Apex
    • Austin’s Wines
    • Australian Vintage
  • B
    • Beam Suntory
    • Blindfold by The Prisoner Wine Co.
    • Brookie's
    • Brookies
    • Bundaberg
    • Byron Bay Brewery
  • C
    • Canadian Club
    • Cape Byron Distillery
    • Cape Byron Whisky
    • Casella Family Brands
    • Constellation Brands
    • Copper & Kings
    • Corrections x The Prisoner Wine Co.
    • Cuvée Sauvage
  • D
    • DR3 x St Hugo
    • Dasher + Fisher
    • Diageo
    • Divulge by The Prisoner Wine Co.
    • Domaine Curry by The Prisoner Wine Co.
  • F
    • Friends of Friends
  • H
    • Henskens Rankin
    • Hungerford Hill
  • J
    • James Squire Broken Shackles
    • James Squire Ginger Beer
  • L
    • Lark Distillery
    • Limestone Coast Wines
    • Lion
    • Little Creatures
    • Lively Bunch
  • M
    • Mac
    • Meralan Sparkling Wine
    • Modus
    • Moores Hill
    • Morris of Rutherglen
    • Mortlach Whisky
    • Mr Black
  • P
    • Pepper Tree Wines
    • Pernod Ricard Winemakers
    • Pimms
    • Pinnacle Drinks
  • R
    • Reeftip Drinks Co.
  • S
    • SVEDKA
    • Salvador Coffee
    • SoHi Spirits
    • St Hugo
  • T
    • Tanqueray & Tonic
    • Tertini
    • The Grounds Group
    • The Prisoner DTC
    • The Prisoner Range Extension
    • The Prisoner Winemaker Series
    • Treasury Wine Estates
  • U
    • Unshackled by The Prisoner Wine Co.
  • W
    • Woodbridge Wines
    • Woodbridge Wines
  • Y
    • Yalumba