Sydney

London

<h2>Inspired by the bold and unapologetically <em>saucy</em> covers of Jilly Cooper&rsquo;s best-selling novels. Long legs, red heels and egg cress. Naturally.</h2>

<p>THE BRIEF: DRIVE RENEWED RELEVANCE FOR WAITROSE &amp; PARTNERS WITH A HIGHLY DESIRABLE CAPSULE CELEBRATING THEIR NOSTALGIC 80S COLLABORATION WITH DISNEY+ FOR RIVALS.&nbsp;</p>

<h2>Retro indulgence called for something big. <em>Shoulder pads big</em>. We revived the 1980&rsquo;s Waitrose logo, full of charm and power.</h2>

<h2>Scandalously scaled up copy and messaging that allures. Forget shelf stand out, this is packaging that flirts.</h2>

<h2>A shoppable immersion into the delicious world of 80s excess and guilty pleasures.</h2>

<h2>Co-Partnership understood exactly what we were aiming for: creating a moment around nostalgia and brand collaboration never seen before from Waitrose. <br /><em>Zoe Richardson, Creative Brand Management Lead, Waitrose</em></h2>

Waitrose

Inspired by the bold and unapologetically saucy covers of Jilly Cooper&rsquo;s best-selling novels. Long legs, red heels and egg cress. Naturally.

Waitrose | Co-Partnership

A super luxury wine brand created by NBA royalty and female entrepreneur powerhouses

Domaine Curry by The Prisoner Wine Co. | Co-Partnership

Priceless | Co-Partnership

Experience the bartender&rsquo;s serve beyond the bar with Tanqueray &amp; Tonic

Tanqueray | Co-Partnership

A refreshing new brand identity and core platform for modern beer occasions

Carlton Dry | Co-Partnership

Australians live for the outdoors, meaning RTD&rsquo;s are often the drink of choice for casual get-togethers and daytime drinking occasions.

Pimms Premix | Co-Partnership

Mr Black | Co-Partnership

Canadian Club | Co-Partnership

Brand partners innovating for Australia's best selling rum brand

Bundaberg | Co-Partnership

There&rsquo;s a thought-provoking paradox in the notion of a blindfold. In removing sight, you're required to engage your senses in other ways &ndash; to look …

Blindfold by The Prisoner Wine Co. | Co-Partnership

A respectful refresh of the #1 Sauvignon Blanc brand in the US

Kim Crawford | Co-Partnership

SVEDKA RTDs | Co-Partnership

Inspired by the life and times of visionary distiller,Dr. Alexander Cowie.

Mortlach Whisky | Co-Partnership

Created by industry legends, shaped by terroir.

Cape Byron Whisky | Co-Partnership

A family distillery with
rainforest regeneration at its heart

Brookie's | Co-Partnership

How do you respectfully refresh an Australian fine wine icon?

St Hugo | Co-Partnership

The Prisoner Wine Company enters the growing low alcohol wine category with a fresh perspective.

Divulge by The Prisoner Wine Co. | Co-Partnership

Tapping into the effortless nature of Byron Bay

Brookie's Mac | Co-Partnership

Establishing a new range of direct-to-consumer wines by SALDO

SALDO | Co-Partnership

Brandies and Bourbon straight from the streets of Butchertown, Kentucky.

Copper & Kings | Co-Partnership

100 million Americans have a family member who has been, or is, incarcerated by the American prison system.&nbsp;

Corrections x The Prisoner Wine Co. | Co-Partnership

Repositioning one of Australia&rsquo;s most awarded fortified winemakers into a new world whisky icon

Masters of flavour

SoHi Spirits | Co-Partnership

Creating freedom from convention,&nbsp;for The Prisoner Wine Company.

Unshackled by The Prisoner Wine Co. | Co-Partnership

Byron Bay has a unique and easy-going spirit. So when it comes to sharing this with the rest of Australia, how do you capture its effortless vibe in a meaningf…

Inspired by the bold and unapologetically saucy covers of Jilly Cooper’s best-selling novels. Long legs, red heels and egg cress. Naturally.

Retro indulgence called for something big. Shoulder pads big. We revived the 1980’s Waitrose logo, full of charm and power.

Scandalously scaled up copy and messaging that allures. Forget shelf stand out, this is packaging that flirts.

A shoppable immersion into the delicious world of 80s excess and guilty pleasures.

Co‑Partnership understood exactly what we were aiming for: creating a moment around nostalgia and brand collaboration never seen before from Waitrose. 
Zoe Richardson, Creative Brand Management Lead, Waitrose

Inspired by the bold and unapologetically saucy covers of Jilly Cooper’s best-selling novels. Long legs, red heels and egg cress. Naturally.

Retro indulgence called for something big. Shoulder pads big. We revived the 1980’s Waitrose logo, full of charm and power.

Scandalously scaled up copy and messaging that allures. Forget shelf stand out, this is packaging that flirts.

A shoppable immersion into the delicious world of 80s excess and guilty pleasures.

Co‑Partnership understood exactly what we were aiming for: creating a moment around nostalgia and brand collaboration never seen before from Waitrose. Zoe Richardson, Creative Brand Management Lead, Waitrose

Inspired by the bold and unapologetically saucy covers of Jilly Cooper’s best-selling novels. Long legs, red heels and egg cress. Naturally.

Co‑Partnership understood exactly what we were aiming for: creating a moment around nostalgia and brand collaboration never seen before from Waitrose. 
Zoe Richardson, Creative Brand Management Lead, Waitrose