Australia loves its Little Creatures. And every season, this legend of craft brewing launches a highly anticipated but limited release beer to quench us all. In the process, Little Creatures showcase their skill and creative appetite for unconventional flavours.
For Winter 2021, Little Creatures wrapped up Radiator Stout. This toasty Hot Choc Stout is spiced with cayenne pepper, cocoa, vanilla, and cinnamon. We partnered with their team to name and create the packaging for this luscious stout, brewed to warm those cooler nights.
Having previously collaborated with Little Creatures on their taproom brews, we understood the brand, its existing assets, and were already warmed up to bring this velvety smooth, limited-edition stout to life.
A good name goes a long way to land a liquid proposition. 'Radiator Stout' immediately captured the warmth and strong character of this brew’s personality, and it was a muse for design beyond the can too.
By melting ‘Radiator,’ we communicated the toasty heart of this brew. And filling the rest of the aluminum can with a red and rich brown filament colour clash, the vibrating effect radiates cosiness and good vibes inside and out.
To excite appetites and warm the cockles, we turned up the heat with the carefully selected colour palette, extending the colours from the can to outer packaging. With a limited run at the Little Creatures’ premises, we also created beer taps so this little brew could spend the winter in the pub and taproom too.