A respectful refresh of the #1 Sauvignon Blanc brand in the US

A contemporary update to the brand that consumers may not
notice, but they will feel

Letting New Zealand provenance shine through a modern lifestyle lens and brand colour palette

A brand world of bold simplicity, effortless elegance, and joyful expression for the modern woman

Expressing modern moderation – Illuminate slots in to the Kim Crawford brand world while standing out in the portfolio

“This was a delicate and important task for the brand, a refresh to retain Kim Crawford’s leadership position in Sauvignon Blanc and low-alcohol wine. Co‑Partnership’s approach was sensitive and the solution contemporary yet timeless, just like the brand.”
Victoria Clark, Global Brand Director, Constellation Brands