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A respectful refresh of the #1 Sauvignon Blanc brand in theUS
A contemporary update to the brand that consumers may not notice, but they willfeel
Letting New Zealand provenance shine through a modern lifestyle lens and brand colourpalette
A brand world of bold simplicity, effortless elegance, and joyful expression for the modernwoman
Expressing modern moderation – Illuminate slots in to the Kim Crawford brand world while standing out in theportfolio
“This was a delicate and important task for the brand, a refresh to retain Kim Crawford’s leadership position in Sauvignon Blanc and low-alcohol wine. Co‑Partnership’s approach was sensitive and the solution contemporary yet timeless, just like the brand.” Victoria Clark, Global Brand Director, ConstellationBrands
