<h2>A <em>refreshing</em> new brand identity and core platform for modern beer occasions</h2>

<p>RETAIN CARLTON DRY'S STATUS WITHIN AUSTRALIAN BEER, WHILE CONTEMPORISING WITH A FLEXIBLE ARCHITECTURE THAT ALLOWS FOR PRODUCT INNOVATION TO REACH NEW AUDIENCES.</p>

<h2>Refreshed assets, updated packaging, and a new brand world that keeps things crisp and simple</h2>

<h2>Holistic brand communications that make your mouth water</h2>

<h2>Reinforcing Carlton Dry&rsquo;s massive popularity and opening the door for new audiences</h2>

<h2>&ldquo;The strategic decisions behind Co-Partnership&rsquo;s work have given us not only a modern expression of Carlton Dry&rsquo;s crisp, ultra smooth refreshment but also the brand tools for a future of growth.&rdquo;<br /><em>Jessica Johnson, Marketing Manager - Carlton, Asahi Beverages</em></h2>

Carlton Dry

A refreshing new brand identity and core platform for modern beer occasions

Carlton Dry | Co-Partnership

Experience the bartender&rsquo;s servebeyond the bar&nbsp;

Tanqueray & Tonic RTD | Co-Partnership

A super luxury wine brand created by NBA royalty and female entrepreneur powerhouses

Domaine Curry by The Prisoner Wine Co. | Co-Partnership

Mr Black | Co-Partnership

SVEDKA RTDs | Co-Partnership

Byron Bay has a unique and easy-going spirit. So when it comes to sharing this with the rest of Australia, how do you capture its effortless vibe in a meaningf…

Byron Bay Brewery | Co-Partnership

A respectful refresh of the #1 Sauvignon Blanc brand in the US

Kim Crawford | Co-Partnership

Bundaberg&rsquo;s latest limited edition rum captures the nostalgia of winter nights spent by the campfire, under the Milky Way night sky.

Bundaberg Campfire Rum | Co-Partnership

There&rsquo;s a thought-provoking paradox in the notion of a blindfold. In removing sight, you're required to engage your senses in other ways &ndash; to look …

Blindfold by The Prisoner Wine Co. | Co-Partnership

Brandies, Bourbon, and all things badass. Straight from the streets of Butchertown, Kentucky.

Copper & Kings | Co-Partnership

Canadian Club | Co-Partnership

A taste of freedom, fromAustralia&rsquo;s No. 1 craft beer brand.

James Squire Broken Shackles | Co-Partnership

The Prisoner Wine Company enters the growing low alcohol wine category with a fresh perspective.

Divulge by The Prisoner Wine Co. | Co-Partnership

A family distillery with
rainforest regeneration at its heart

Brookie's | Co-Partnership

How do you respectfully refresh an Australian fine wine icon?

St Hugo | Co-Partnership

Here&rsquo;s to a new type of drinks brand. One that engages Australians in climate change issues, by empowering them to regenerate the Great Barrier Reef.

Reeftip Drinks Co. | Co-Partnership

Tapping into the effortless nature of Byron Bay

Brookie's Mac | Co-Partnership

Establishing a new range of direct-to-consumer wines by SALDO

SALDO DTC | Co-Partnership

Created by industry legends, shaped by terroir.

Cape Byron Whisky | Co-Partnership

Creating freedom from convention,&nbsp;for The Prisoner Wine Company.

Unshackled by The Prisoner Wine Co. | Co-Partnership

Repositioning one of Australia&rsquo;s most awarded fortified winemakers into a new world whisky icon

Masters of flavour

Inspired by the life and times of visionary distiller,Dr. Alexander Cowie.

A refreshing new brand identity and core platform for modern beer occasions

Refreshed assets, updated packaging, and a new brand world that keeps things crisp and simple

Holistic brand communications that make your mouth water

Reinforcing Carlton Dry’s massive popularity and opening the door for new audiences

“The strategic decisions behind Co‑Partnership’s work have given us not only a modern expression of Carlton Dry’s crisp, ultra smooth refreshment but also the brand tools for a future of growth.”
Jessica Johnson, Marketing Manager - Carlton, Asahi Beverages

A refreshing new brand identity and core platform for modern beer occasions

Refreshed assets, updated packaging, and a new brand world that keeps things crisp and simple

Holistic brand communications that make your mouth water

Reinforcing Carlton Dry’s massive popularity and opening the door for new audiences

“The strategic decisions behind Co‑Partnership’s work have given us not only a modern expression of Carlton Dry’s crisp, ultra smooth refreshment but also the brand tools for a future of growth.”Jessica Johnson, Marketing Manager - Carlton, Asahi Beverages

“The strategic decisions behind Co‑Partnership’s work have given us not only a modern expression of Carlton Dry’s crisp, ultra smooth refreshment but also the brand tools for a future of growth.”
Jessica Johnson, Marketing Manager - Carlton, Asahi Beverages