A refreshing new brand identity and core platform for modern beer occasions

RETAIN CARLTON DRY'S STATUS WITHIN AUSTRALIAN BEER, WHILE CONTEMPORISING WITH A FLEXIBLE ARCHITECTURE THAT ALLOWS FOR PRODUCT INNOVATION TO REACH NEW AUDIENCES.

Refreshed assets, updated packaging, and a new brand world that keeps things crisp and simple

Holistic brand communications that make your mouth water

Reinforcing Carlton Dry’s massive popularity and opening the door for new audiences

“The strategic decisions behind Co‑Partnership’s work have given us not only a modern expression of Carlton Dry’s crisp, ultra smooth refreshment but also the brand tools for a future of growth.”
Jessica Johnson, Marketing Manager - Carlton, Asahi Beverages