A refreshing new brand identity and core platform for modern beeroccasions
RETAIN CARLTON DRY'S STATUS WITHIN AUSTRALIAN BEER, WHILE CONTEMPORISING WITH A FLEXIBLE ARCHITECTURE THAT ALLOWS FOR PRODUCT INNOVATION TO REACH NEWAUDIENCES.
Refreshed assets, updated packaging, and a new brand world that keeps things crisp andsimple
Holistic brand communications that make your mouthwater
Reinforcing Carlton Dry’s massive popularity and opening the door for newaudiences
“The strategic decisions behind Co‑Partnership’s work have given us not only a modern expression of Carlton Dry’s crisp, ultra smooth refreshment but also the brand tools for a future of growth.” Jessica Johnson, Marketing Manager - Carlton, AsahiBeverages