<h2>Brand partners innovating for Australia's <em>best selling</em> rum brand</h2>

<h2>Telling flavour and occasion stories with a <em>seasonal limited edition platform</em> to recruit new consumers and drive brand excitement</h2>

<h2>Flavourful illustration evokes the pleasure of fireside moments for Winter Series, a consistent sell out hit and <em>the largest contributor to growth</em> in Total Rum in 2023</h2>

<h2>For Summer Series, a flexed iconic asset turned shining sun and pineapple slice signature serve drive <em>refreshment and taste appeal for new consumers</em> in new occasions</h2>

<h2>"We asked for lickable packs for these delicious flavoured rums. That&rsquo;s what Co-P delivered and Bundy fans agree. These have proven to be some of our most popular limited releases yet."<br /><em>Ma&shy;&shy;&shy;rk McLeod, Innovation Manager Diageo</em></h2>

Bundaberg

Brand partners innovating for Australia's best selling rum brand

Bundaberg | Co-Partnership

A refreshing new brand identity and core platform for modern beer occasions

Carlton Dry | Co-Partnership

Experience the bartender&rsquo;s serve beyond the bar with Tanqueray &amp; Tonic

Tanqueray | Co-Partnership

A super luxury wine brand created by NBA royalty and female entrepreneur powerhouses

Domaine Curry by The Prisoner Wine Co. | Co-Partnership

Mr Black | Co-Partnership

Byron Bay has a unique and easy-going spirit. So when it comes to sharing this with the rest of Australia, how do you capture its effortless vibe in a meaningf…

Byron Bay Brewery | Co-Partnership

There&rsquo;s a thought-provoking paradox in the notion of a blindfold. In removing sight, you're required to engage your senses in other ways &ndash; to look …

Blindfold by The Prisoner Wine Co. | Co-Partnership

SVEDKA RTDs | Co-Partnership

Brandies, Bourbon, and all things badass. Straight from the streets of Butchertown, Kentucky.

Copper & Kings | Co-Partnership

Canadian Club | Co-Partnership

A respectful refresh of the #1 Sauvignon Blanc brand in the US

Kim Crawford | Co-Partnership

A taste of freedom, fromAustralia&rsquo;s No. 1 craft beer brand.

James Squire | Co-Partnership

How do you respectfully refresh an Australian fine wine icon?

St Hugo | Co-Partnership

The Prisoner Wine Company enters the growing low alcohol wine category with a fresh perspective.

Divulge by The Prisoner Wine Co. | Co-Partnership

A family distillery with
rainforest regeneration at its heart

Brookie's | Co-Partnership

Tapping into the effortless nature of Byron Bay

Brookie's Mac | Co-Partnership

Here&rsquo;s to a new type of drinks brand. One that engages Australians in climate change issues, by empowering them to regenerate the Great Barrier Reef.

Reeftip Drinks Co. | Co-Partnership

Inspired by the life and times of visionary distiller,Dr. Alexander Cowie.

Mortlach Whisky | Co-Partnership

Establishing a new range of direct-to-consumer wines by SALDO

SALDO | Co-Partnership

Created by industry legends, shaped by terroir.

Cape Byron Whisky | Co-Partnership

Creating freedom from convention,&nbsp;for The Prisoner Wine Company.

Unshackled by The Prisoner Wine Co. | Co-Partnership

Repositioning one of Australia&rsquo;s most awarded fortified winemakers into a new world whisky icon

Masters of flavour

100 million Americans have a family member who has been, or is, incarcerated by the American prison system.&nbsp;

Brand partners innovating for Australia's best selling rum brand

Telling flavour and occasion stories with a seasonal limited edition platform to recruit new consumers and drive brand excitement

Flavourful illustration evokes the pleasure of fireside moments for Winter Series, a consistent sell out hit and the largest contributor to growth in Total Rum in 2023

For Summer Series, a flexed iconic asset turned shining sun and pineapple slice signature serve drive refreshment and taste appeal for new consumers in new occasions

"We asked for lickable packs for these delicious flavoured rums. That’s what Co-P delivered and Bundy fans agree. These have proven to be some of our most popular limited releases yet."
Mark McLeod, Innovation Manager Diageo

Brand partners innovating for Australia's best selling rum brand

Telling flavour and occasion stories with a seasonal limited edition platform to recruit new consumers and drive brand excitement

Flavourful illustration evokes the pleasure of fireside moments for Winter Series, a consistent sell out hit and the largest contributor to growth in Total Rum in 2023

For Summer Series, a flexed iconic asset turned shining sun and pineapple slice signature serve drive refreshment and taste appeal for new consumers in new occasions

"We asked for lickable packs for these delicious flavoured rums. That’s what Co-P delivered and Bundy fans agree. These have proven to be some of our most popular limited releases yet."Ma­­­rk McLeod, Innovation Manager Diageo

"We asked for lickable packs for these delicious flavoured rums. That’s what Co-P delivered and Bundy fans agree. These have proven to be some of our most popular limited releases yet."
Mark McLeod, Innovation Manager Diageo