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We are a branding and packaging design agency, dedicated to creating brands worth remembering. Just ask James Squire Ginger Beer, James Squire Broken Shackles, Quincy, Unshackled, Byron Bay Brewery, Austin's and many others.

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Partnership

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Driven by a desire to make a more meaningful connection with locals and truly capture Byron Bay’s unique spirit, Byron Bay Brewery have rebranded.

Partnering with Byron fashion and lifestyle brand Thrills, they created a visual identity and aesthetic directive that taps into the cruisy effortless vibe of Byron Bay, carving out an authentic space in category.

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We’ve worked to bring the brewery’s new brand positioning and visual identity to life on packaging and in brand activation. In true Byron style, this was a collaborative process that brought together a mash up of influences, ideas and expertise.

The first task, to deliver the brewery’s favourite seasonal beer to the rest of Australia. A premium easy drinking lager, made for the Byron Bay lifestyle.

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Photos by Lion Co, Identity by Thrills, Adverts by 72andsunny, Neon Sign by The Lightbox

 

https://www.instagram.com/p/B5ZmsGpgxcG/