We are a branding and packaging design agency, dedicated to creating brands worth remembering. Just ask James Squire Ginger Beer, James Squire Broken Shackles, Quincy, Unshackled, Byron Bay Brewery, Austin's and many others.

Stacked Cans_Amended2 JSQ_BrokenShackles_Website_02 Quincy_Website_06 _Co-Website_Project_Unshackled-V2-6 _Co-Website_Project_BBB-hero _Co-Website_Project_Austins-Work-image
_Co-Website_Project_Mortlach-V3-1 _Co-Website_Project_Canadian-Club-V2-Hero-2 _Co-Website_Project_Modus-375-cans-blue-hero _Co-Website_Project_Stoneleigh-Wild-Valley-2


Driven by a desire to make a more meaningful connection with locals and truly capture Byron Bay’s unique spirit, Byron Bay Brewery have rebranded.

Partnering with Byron fashion and lifestyle brand Thrills, they created a visual identity and aesthetic directive that taps into the cruisy effortless vibe of Byron Bay, carving out an authentic space in category.


We’ve worked to bring the brewery’s new brand positioning and visual identity to life on packaging and in brand activation. In true Byron style, this was a collaborative process that brought together a mash up of influences, ideas and expertise.

The first task, to deliver the brewery’s favourite seasonal beer to the rest of Australia. A premium easy drinking lager, made for the Byron Bay lifestyle.


Photos by Lion Co, Identity by Thrills, Adverts by 72andsunny, Neon Sign by The Lightbox