New work with SVEDKA. Capturing the party vibes with Real Vodka & Real Juice.
With strong category growth in the RTD space, SVEDKA decided to expand their portfolio. They identified an opportunity to deliver a unique point of difference in the category, the promise of a natural product without compromising on their positioning as the brand that brings the party.
With this context and opportunity in mind, SVEDKA briefed us to build three Vodka Sodas focusing on ‘Real Juice and Real Vodka’. The design solution uses scaled fruit and dynamics bubbles to give a feeling of movement. This is printed on a raw aluminium can for a refreshing design that jumps to life and turns up the volume!