Mr. Black has grown an outstanding reputation for making the best coffee in the world, or as they put it; ‘caffeinated, boozy perfection’.
This year, the Australian brand wanted to raise the bar with a very special, limited edition Mr. Black.
Known as a miracle of nature, the Panama Geisha has won every coffee competition for years. So many times in fact, that it was put into a class of its own, known as the ‘Best of Panama’ – the Olympic games of coffee. As if it couldn’t get any better, this year’s winning batch from the Auromar Estate belonged to Mr. Black.
The packaging brief was to create an exceptionally limited ‘farm-to-glass’ coffee liqueur, using the rare, Panama Esmerelda Geisha bean – the most prized coffee in the world.
Co Partnership explored the world’s relationship with Panama and sought inspiration in the distinctive look and feel of their famous cigars.
They noticed a resemblance with the diamond shaped label of Mr. Black and the intricate cigar bands famous of the country. This gave them a way to bring provenance into the design, without changing the dieline and shape of the label, a recognisable brand equity.
Using beautiful paper stocks and rich, coffee gold foils, the team handcrafted the flourishes on the label which included a custom neckband, that was dipped into black wax to seal the closure.
Hand touches were brought into the sides of the label to tell the story of each unique batch and bottle number – of which there are only 300.
Building on the brands nocturnal theme, the design team partnered with illustrator Greg Coulton to create a dramatic ‘Spectacled owl’ native to Panama, for the brands famous back label reveal.