Co—

We are a branding and packaging innovation agency, dedicated to creating brands worth remembering. Just ask Canadian Club, Tanqueray & Tonic, Stoneleigh, Modus Operandi Brewing Co and many others.

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Partnership

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Mr. Black has grown an outstanding reputation for making the best coffee in the world, or as they put it; ‘caffeinated, boozy perfection’.

This year, the Australian brand wanted to raise the bar with a very special, limited edition Mr. Black.

Known as a miracle of nature, the Panama Geisha has won every coffee competition for years. So many times in fact, that it was put into a class of its own, known as the ‘Best of Panama’ – the Olympic games of coffee. As if it couldn’t get any better, this year’s winning batch from the Auromar Estate belonged to Mr. Black.

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The packaging brief was to create an exceptionally limited ‘farm-to-glass’ coffee liqueur, using the rare, Panama Esmerelda Geisha bean – the most prized coffee in the world.

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Co Partnership explored the world’s relationship with Panama and sought inspiration in the distinctive look and feel of their famous cigars.

They noticed a resemblance with the diamond shaped label of Mr. Black and the intricate cigar bands famous of the country. This gave them a way to bring provenance into the design, without changing the dieline and shape of the label, a recognisable brand equity.

Using beautiful paper stocks and rich, coffee gold foils, the team handcrafted the flourishes on the label which included a custom neckband, that was dipped into black wax to seal the closure.

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Hand touches were brought into the sides of the label to tell the story of each unique batch and bottle number – of which there are only 300.

Building on the brands nocturnal theme, the design team partnered with illustrator Greg Coulton to create a dramatic ‘Spectacled owl’ native to Panama, for the brands famous back label reveal.

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