We are a branding and packaging design agency, dedicated to creating brands worth remembering. Just ask James Squire Ginger Beer, James Squire Broken Shackles, Quincy, Unshackled, Byron Bay Brewery, Austin's and many others.

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James Squire was Australia’s first brewer, known as a charming rogue of the first fleet who brewed his way to freedom.

Our task was to help the brand evolve their portfolio and tell a new chapter in their story.

Broken Shackles Lager is inspired by the good fortune of Squire’s convict past. Shifting the narrative from conviction to freedom to tell the tale of a misfit convict who brewed his way to brighter days.

The result; a product and pack as characterful as it is refreshing.