Epic is the statement wine from the prestigious Hungerford Hill winery in the Hunter Valley. Our brief was to create an ‘epic piece of packaging’ to reflect the stand out quality of the winemaker’s star parcel of fruit from the best vineyards of the vintage.
Comprising of highly concentrated single-vineyard wines, the 2013 Shiraz was matured in new French and American oak barriques for 18 months prior to selecting only seven for bottling. It was this attention to the vigneron’s craft and the time under oak that inspired the design – the idea of bringing the maturing process to the very bottle itself.
Stencil typography is regularly seen on wine barrels so we evolved this style to a more elegant version and stamped it across the real wood substrate with a silver foil to add drama and create attention. The wooden label is a new print innovation, made from real timber laminated to adhesive for printing and bottle application.