We are a branding and packaging design agency, dedicated to creating brands worth remembering. Just ask James Squire Ginger Beer, James Squire Broken Shackles, Quincy, Unshackled, Byron Bay Brewery, Austin's and many others.

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Bundaberg Black was a legendary rum amongst brand loyalists.

It was previously released as a limited edition, but was never around long enough to allow repeat purchase. By delving into the rich history of Bundaberg Rum we came across the story of the night harvest.

As part of the annual harvest of sugar cane, the fields are set alight to burn off the excess debris.


“This nocturnal ritual casts a deep red glow in the night sky that mirrors the colour of the Bundaberg Black rum itself.”

An authentic story that formed the inspiration for a reimagined and revitalised Bundaberg Black.