Creating cut through

Inspired by the rapid growth of blended wine over recent years, a new market has opened up in the wine industry, for a more adventurous consumer.

Australian Vintage asked us to develop a red blended brand, exclusive for supermarket accounts, with the insight that the category was led by dark, gothic inspired themes.

With a strike of the axe, the cut in the label is an eye-catching detail that brings to life The Woodsman label. Named by Co Partnership, the brand is further enhanced by a wooden texture, raised with embossing to add a tactile quality to the package.