Winemaker Series is an invitation to enter the minds of The Prisoner’s winemakers.
Winemaker Series is more than a range of experimental, limited release wines — it’s an invitation to enter the minds of The Prisoner’s winemakers. Designed to disrupt, this series permits the winemakers ultimate freedom to express themselves creatively with new varietals and techniques. A rare and exclusive glimpse into what makes one of the world’s most intriguing luxury wine brands tick.
Our creative concept, Make What You See, is inspired by the enigmatic Rorschach test, a psychology tool used to reveal the inner workings of the mind, and by the artist Jackson Pollock, who’s unconventional drip paintings champion freedom of expression. We worked with artist Nathan Johnson to create an original painting that expresses the boundless creative freedom of the winemakers and the psychological signature they’ve left on the wines.
Everything, from the label to the wine inside the bottle, is intentionally left open to interpretation.
Everything, from the label to the wine inside the bottle, is intentionally left open to interpretation. Each label features a unique inkblot that invites consumers to ask — What do you see?