A class of its own
Known as a miracle of nature, the Panama Geisha coffee bean has won every prestigious competition for years. So many times in fact, that it was put into a class of its own, known as the ‘The best of Panama’. 2016’s winning batch was bought by Mr. Black and became our brief; to package an exceptionally limited ‘farm-to-glass’ coffee liqueur.
Our design explored the world’s relationship with Panama where we sought inspiration in the distinctive cigar labels of the region. The handcrafted label was brought to life using gold foil flourishes embossed onto a quality cotton stock. For the famous ‘back label’ reveal, we built on the brands existing nocturnal theme, art directing Greg Coulton to illustrate the ‘Spectacled’ Owl, native to Panama.